Paul Forsell had extensive experience in the home building and foam insulation trades, and he was bringing that experience to his new venture as a home inspector. The logo he was looking for was to convey knowledge, experience, and expertise that comes from knowing how things should be done.
I believe a logo should present an immediate read in the graphic. In this case I incorporated a montage of two illustrations to quickly convey the business' mission. The bold font presents a sense of authority and trust.